The Black Apothecary Office Inc is an educational consulting accelerator for Black and Brown Owned Beauty, Health, and Wellness brands. BAO Universe is a new e-commerce space from The Black Apothecary Office, featuring its own storefront brand BAO Essentials and will also stock and spotlight Black and LatinX-founded beauty and wellness brands, including those graduating from BAO’s accelerator program. With its emphasis on cultural integrity, BAO is innovating the beauty and health industries by expanding ‘better for you’ product lines catering to Black and LatinX communities in the digital health and wellness space by not only encouraging consumers to “buy Black” but to “build Black.”