Reclaim Your Crown is the brainchild of our founder Ariane Williams. Ariane realized that many products offered moisture, but few gave her a grand style. The use of these products gave rise to disappointment after disappointment, either in the form of her hair being too greasy or her curls not being defined. This disappointment led to the creation of the products offered in our store to date. All products are formulated using simple recipes because, after all, simple is best.