Overall, Habit Beauty’s mission is to deliver amazing products and content that make sense to you the consumer. We also strive to create products that are at the cutting edge of cosmetics and pharmaceuticals. This means that we strive to create a brand of products that not only make you look good, but they also address any underlying skin/ hair concerns or issues. The goal is always to preserve and improve the integrity of your skin and hair health with the most natural and skin-friendly ingredients.